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#429: How Roblox and Web 3.0 Technologies are Inspiring Next Generation Loyalty Programs

Let's Talk Loyalty

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Web 3.0 and Loyalty Programs

This chapter explores the potential of Web 3.0 technologies, such as blockchain and gaming platform Roblox, in revolutionizing loyalty programs. The speaker shares examples of companies implementing web 3.0 in their programs and discusses the importance of community, gamification, and interconnected identities. They also address the need for loyalty marketers to balance technology adoption with creating a seamless user experience.

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