Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Share Your Genius, about the growth strategies available in tight economic climates and how no aspects of marketing are, in fact, dead.

Resources:
Connect with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/