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Mastering deliverability with Alyssa Dulin
Aug 28, 2023
Deliverability expert Alyssa Dulin shares strategies to prevent email deliverability issues, warm up email lists, deal with emails going to spam, and handle ESP blacklisting. She also discusses challenges with business email addresses bouncing, understanding email spoofing, and offers useful resources. The podcast emphasizes the importance of support, DMARC setup, and the power of subscriber replies in building relationships.
46:34
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Quick takeaways
- Start by slowly warming up your email list to prevent emails going to spam after a long break from sending newsletters.
- Prioritize email deliverability by focusing on building a good reputation with mailbox providers and avoiding spammy subject lines.
Deep dives
How to Recover From a Drop in Email Deliverability
If you haven't sent a newsletter in a while and suddenly a lot of your emails are going to spam, the best way to prevent this is by slowly warming up your email list. Start by sending to your most engaged subscribers first and gradually add more people. If it has already happened, take a break from sending for a couple of weeks to let your reputation recover. Then, start ramping up your sending again, starting with a smaller list of engaged subscribers before gradually increasing the volume. Encourage subscribers to reply to your emails to boost engagement and reputation.
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