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Mastering deliverability with Alyssa Dulin

Aug 28, 2023

Deliverability expert Alyssa Dulin shares strategies to prevent email deliverability issues, warm up email lists, deal with emails going to spam, and handle ESP blacklisting. She also discusses challenges with business email addresses bouncing, understanding email spoofing, and offers useful resources. The podcast emphasizes the importance of support, DMARC setup, and the power of subscriber replies in building relationships.

46:34

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Episode guests

Alyssa Dulin

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Episode notes

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Quick takeaways

Start by slowly warming up your email list to prevent emails going to spam after a long break from sending newsletters.

Prioritize email deliverability by focusing on building a good reputation with mailbox providers and avoiding spammy subject lines.

Deep dives

How to Recover From a Drop in Email Deliverability

If you haven't sent a newsletter in a while and suddenly a lot of your emails are going to spam, the best way to prevent this is by slowly warming up your email list. Start by sending to your most engaged subscribers first and gradually add more people. If it has already happened, take a break from sending for a couple of weeks to let your reputation recover. Then, start ramping up your sending again, starting with a smaller list of engaged subscribers before gradually increasing the volume. Encourage subscribers to reply to your emails to boost engagement and reputation.

Introduction

4min

Strategies for List Warm-up and Deliverability

19min

Troubleshooting Deliverability Issues and Accessing Bounce Codes

3min

The Importance of Support and DMARC Setup

16min

Underrated Email Tool and Favorite Customer Experience Newsletter

2min

The Power of Subscriber Replies and Building Relationships

2min

In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.

Key timestamps

00:18 - Who is Alyssa Dulin?

01:38 - How to prevent email deliverability issues after a long break from sending newsletters.

04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.

08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.

10:40 - Steps to take if an ESP gets blacklisted.

18:49 - Intermission questions

20:58 - Challenges with business email addresses bouncing.

26:38 - Understanding email spoofing.

26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.

31:16 - Addressing automatic opens and clicks.

35:33 - Handling open rate drops and spam issues after switching ESPs.