Mastering deliverability with Alyssa Dulin
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The Importance of Support and DMARC Setup
This chapter discusses the significance of having a responsive support team when choosing an email service provider (ESP) and the need to set up DMARC to prevent email spoofing. It explores the ideal setup for DMARC, the use of DMARC reports, and the different policy levels. The chapter also addresses the issues of automatic opens and clicks in email marketing and provides tips to prevent them.
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