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Fat Mascara
The Wild World of Public Relations with Miss PR Piggy
Aug 18, 2023
Carrie Crecca Maitoza, satirical PR maven, talks about the fashion and beauty industry hierarchy, misconceptions about PR, and the changing dynamics of the media industry. They also discuss the benefits of Ritual High Hyacera supplement and Hemps body washes, along with beauty and fragrance products.
38:39
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Quick takeaways
- PR professionals serve as guides with a deep understanding of communication, strategically promoting brands and securing media placements in a mutually beneficial relationship with editors.
- The rise of social media and digital platforms has influenced the role of PR, requiring better understanding and collaboration between PR professionals, brands, and editors to navigate the evolving media landscape successfully.
Deep dives
The Importance of PR and Its Evolving Role in the Fashion Industry
PR professionals play a crucial role in the fashion industry, working behind the scenes to strategically promote brands and secure media placements. The relationship between PR and editors has become more mutually beneficial as advertising dollars decrease. PR people serve as guides and have a deep understanding of communication, knowing what will resonate with editors and what won't. However, there can be a disconnect in the industry's perception of PR, with editors often being regarded as prestigious while PR professionals are overlooked. Despite this, both PR and editors work closely together and share many similarities in navigating the media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode