5min chapter

Fat Mascara cover image

The Wild World of Public Relations with Miss PR Piggy

Fat Mascara

CHAPTER

Differences Between Marketing and PR, Misconceptions About PR, and Changes in the PR Industry

This chapter explores the distinctions between marketing and public relations, highlighting how marketing targets consumers while PR focuses on strategic brand positioning. It also debunks the misconception of immediate results with PR and discusses industry changes like social media's impact and the rise of pay-for-play practices.

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