Tactical Advice for Building Healthy Player Relationships

Apr 16, 2024

Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, discusses the future of gaming technology with a focus on personalized offers, player segmentation, and the importance of live ops. The conversation delves into AI and machine learning's potential to revolutionize player interactions, strategies for engaging non-spenders, and the impact of user-generated content on the gaming landscape.

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Introduction

00:00 • 2min

Enhancing Gaming Engagement with CleverTap's Live Service Strategy

01:41 • 3min

The Future of LiveOps in Gaming

04:57 • 10min

Navigating the Complex Interplay between Veteran and New Players in Gaming

14:53 • 2min

Dynamic Player Segmentation and Retention Strategies in Gaming

16:32 • 14min

Exploring the Impact and Automation of Game Localization Across Markets

30:33 • 2min

Exploring AI in Game Translation and Localization

32:41 • 2min

In the ever-evolving world of gaming, understanding and managing player interactions through technology is becoming increasingly critical. Host Devin Becker sits down with Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, to delve into segmenting players, crafting personalized offers, and fostering a more engaging gaming environment. We explore the importance of live ops in maintaining a dynamic relationship with players and discuss the future of this practice, emphasizing the potential for AI and machine learning to revolutionize the way developers understand and improve player interactions.

Solomon shares insights on customizing offers for various player types, including 'whales', and strategies for converting non-spenders into spenders through targeted, personalized approaches. We also dig into the integration of AI and ML in live ops content creation, highlighting how these technologies can enhance productivity and tailor content more closely to player preferences. The potential for user-generated content (UGC) in shaping the gaming landscape is also discussed, alongside strategies for balancing the retention of long-term players with the acquisition of new ones. This episode promises a thorough exploration of how cutting-edge technology and strategic management can together sculpt the future of gaming.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik

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Sound design by Gavin Mc Cabe.