
The Brand Called You What is Intellectual Capital and How can we improve on it? | Leif Edvinsson, Professor Emeritus on Intellectual Capital
In this episode, host Frits Bussemaker interviews Leif Edvinsson, the world's first director of intellectual capital at Skandia, the world's first holder of professorship on intellectual capital, and one of the 50 most influential thinkers in the world. Edvinsson defines intellectual capital as the hidden values in an enterprise that are not visible but are essential for developing the fruits of tomorrow. These hidden values include intellectual property, intellectual assets, and knowledge recipes. Edvinsson emphasizes the importance of visualizing these hidden values to avoid developing hidden values, which is illegal. He gives an example of intellectual capital as the number of customers in a network, such as Spotify. Edvinsson also discusses the challenges of defining intellectual capital and the "fuzzy" nature of the concept.
00:40- About Leif Edvinsson
- Professor Leif Edvinsson is a key pioneering contributor to the theory and practice of Intellectual Capital(IC).
- The world’s first director of IC in 1991. Prototyping in 1996 the Skandia Future Center as Lab for Organizational design.
- In 1998, awarded by Brain Trust "Brain of the Year" award, in the UK. Listed in Who’s Who in the world.
