DTC Podcast
Ep 430: Frost Buddy's Brock Mammoser on $30M in Year Four and The TikTok to Meta Creative Pipeline That's Fueled It
Aug 12, 2024
Brock Mammoser, co-founder of Frost Buddy, shares insights on his drinkware brand's astonishing rise to a projected $30 million in just a few years. He reveals how their innovative Universal Can Cooler solved a market need. The discussion covers effective TikTok strategies that sometimes outperform Meta, plus scaling challenges and maintaining profitability. Brock also dives into the importance of a strong brand culture and the role of sports-themed products in attracting diverse customers, all while aiming for sustainable growth.
40:39
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Quick takeaways
- Frost Buddy achieved remarkable sales growth by innovating a universal can cooler that met consumer demand and leveraging effective marketing strategies.
- The company's successful use of TikTok for creative content promotion highlights the importance of adapting to social media trends for boosting brand visibility.
Deep dives
The Genesis of Frost Buddy
The concept for Frost Buddy originated from a simple idea sparked during a Christmas break between two brothers, who were motivated by the popularity of slim beverages like White Claw. Initially lacking experience in online business, they sourced their first product from Alibaba, which led them to create a slim can cooler. Despite early struggles with online sales and ineffective Facebook ads, they pivoted to retail by managing to convince liquor store chains to stock their product, even without proper branding or labels. This marked a turning point, pushing them to innovate a universal can cooler to cater to a growing consumer demand.
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