E89: WTF is Carbon Accounting?!

16 snips

Aug 28, 2024

In this discussion, Sam Hon, the founder and CEO of CREX, and Shaolin Zheng, co-founder and CTO of NextBillion.ai, dive into the complexities of carbon accounting and its significance for modern businesses. They explain how integrating sustainability can actually enhance operational efficiency. The conversation also covers the challenges companies face in aligning their management goals with carbon reduction strategies, and highlights the pivotal role of data in driving sustainability practices for the future.

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INSIGHT

Align Sustainability with Business

Align sustainability goals directly with your business objectives for real impact.
Sustainability should improve efficiency, customer service, and cost savings simultaneously.

ADVICE

Use Science and Data Strategically

Use science-based methods and backing data to develop a credible carbon reduction strategy.
Monitor trends and model projections rather than only setting targets.

ANECDOTE

Eco-Friendly Delivery Preference

Some e-commerce customers prefer delayed eco-friendly delivery at no extra cost.
Offering choices that save costs and emissions can align with customer values practically.

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