All Things Book Marketing Helping Authors Create Super Fans & Drive Revenue with Sandy Smith and Ashley Zink
Mar 15, 2025
In this engaging discussion, Ashley Zink, founder of Higher Ground Consulting, shares her wealth of experience in helping authors transform their books into profitable ventures. She highlights essential marketing strategies, including the importance of early planning and setting clear goals. Ashley emphasizes building an email list and leveraging reader data for deeper engagement. The talk also touches on the value of online courses for creating loyal fans and effective promotional strategies for book launches, offering authors practical advice for long-term success.
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Focus Narrowly for Success
- Authors often want multiple outcomes from their book but need to focus on one or two goals.
- Narrowing focus helps maximize time and resources for better success.
Start Marketing One Year Early
- Start marketing conversations about a year before publication when the book is still being written.
- Use this time to build branding, network, and capture potential readers.
Organize Your Network First
- Organize your network by identifying who they are and what help they can provide.
- Effective organization of contacts and resources is key to successful book marketing.