Connecting with Authors: Goals and Strategies

In this episode of the Smith Publicity All Things Book Marketing Podcast, Sandy Smith, CEO of Smith Publicity interviews Ashley Zink, founder of Higher Ground Consulting, about her expertise in helping authors turn their books into profitable ventures. They delve into the crucial steps for successful book marketing, including early planning, identifying clear goals, capturing reader data, and using lead magnets. Ashley also emphasizes the importance of building an email list, leveraging an author's network, and integrating revenue-generating opportunities like online courses. This comprehensive discussion offers invaluable advice for authors aiming to maximize their book's success and long-term impact. 

For more insights, authors and aspiring writers can explore Ashley Zink’s services on LinkedIn or through Higher Ground Consulting’s website. Listening to the full podcast episode can provide additional nuances and practical tips for taking your book marketing strategy to the next level.

For more insights about book publicity and book marketing, visit Smith Publicity and subscribe to our newsletter to stay updated on upcoming podcast episodes.

Sandy Poirier Smith on LinkedIn.