The DocPreneur Leadership Podcast The Rise of "BRAND X" in Private Pay Medicine
In this episode, James J. Eischen, Jr., Esq., of Lofty Learning and Eischen Law Offices catches up with The DocPreneur Leadership Podcast editor/host at the Concierge Medicine Forum in Atlanta, GA.
They discuss the emerging market of "BRAND X" in private medicine.
"This is really going to take off and it is another version of private medicine. It is not necessarily an exclusive category [at this time]," says Eischen. "It may include mHealth, Genetic Testing, Apps, health coaching, etc. It seems to be an opporunity to explore. It has the same challenges as private medicine. It [also] has some advantages over the other models for using HSA or FSA dollars." Concierge Medicine Today (CMT), the national trade publication, recently released a statement discussing the role of other technologies and their use and application in private, direct medicine.
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