Getting the Gang Back Together Again

The latest episode of the Ninja Selling podcast tackles the challenge that many brokerages have faced since the pandemic began: how to get agents back into the office. Together, Garrett and Matt examine the design and layout of real estate offices and explore how brokerages can restructure and create spaces that will entice agents to return. They discuss the history of remote work in the industry, the benefits and drawbacks of technology, and the importance of collaboration and face-to-face interaction.

They also delve into the debate about whether physical office spaces are still necessary in the real estate industry, weighing the costs and benefits of having a designated space for agents to work and meet clients, while also exploring the impact on productivity and the importance of creating a comfortable and inviting space for consumers. Our hosts offer reflections on their own experiences and how the presence or absence of a physical office affects the energy of a brokerage. In the end, Matt and Garrett suggest that having a physical office space can positively impact the culture and emphasize the need for brokerages to focus on creating a culture of collaboration to make the office an appealing and productive space for agents.

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Episode Highlights:

The history of remote work in brokerages
Some challenges that brokerages face in getting agents back into the office
Collaboration and face-to-face interaction
The role of technology in remote work and creating a sense of community
Creating a culture of collaboration
Finding ways to make the office a place where agents want to be
The importance of personal privacy and communal spaces in real estate offices
Creating a culture of teamwork and energy to attract the right agents
The impact of office design on the real estate experience for agents and customers
Providing distraction-free spaces for agents to work
Matt and Garrett’s experiences with physical office spaces
The impact of having a physical office space
The changing nature of work

Quotes:

"Let's stop using COVID as the excuse as to why people aren't coming into the office."

"It's important for brokerages to create a culture of collaboration."

"The office should be a place where agents want to be."

"Technology has allowed for more remote work but has also made it more challenging for brokerages to create a sense of community among agents."

"You have to be able to have your space, be able to have your files, be able to have your stuff, as well as being part of a bigger community."

"And one thing that this is going to sound weird, Garrett, but the cubicle, the cubicle that gosh no one wants to be trapped in a cube. Neither do I. But you probably have enough privacy from something like that to be able to make phone calls."