(155) Criminal Law + Subscriptions with Adam Rossen of Rossen Law Firm

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Here are the top 5 takeaways from this episode:

* Innovative Criminal Defense Internship/Externship Program:Adam Rossen’s law firm runs a highly competitive, curriculum-based internship program for high school, undergraduate, and law students. The program is designed to provide real-world legal experience, pairing students with attorneys and involving them in substantive casework. There is a push to rebrand it as an externship to help students receive academic credit.

* Subscription and Fixed Fee Models in Criminal Defense:Rossen’s firm utilizes fixed fees and is exploring subscription models for ongoing client services, especially for probation-related matters. The discussion highlights the benefits of offering tiered subscription packages (e.g., access to legal resources, help with forms, full representation) to better serve clients and create predictable revenue.

* Client Retention and Value Packaging:Rossen’s firm has historically provided certain post-case services (like probation motions) for free to nurture long-term client relationships and encourage positive reviews. However, this has become burdensome for staff, leading to a reevaluation of what should be included for free versus what should be packaged and charged for in a subscription or a la carte model.

* Data-Driven Pricing and Service Decisions:There is an emphasis on analyzing firm data (e.g., rates of probation violations, service usage) to inform pricing and package design for subscription offerings. This approach ensures that the firm’s offerings are both sustainable and aligned with client needs.

* Leveraging Technology and AI in Legal Practice:Adam Rossen is co-owner of Meet Gabby, a voice AI company that is being used to automate intake, calls, and other administrative tasks in his firm. The adoption of AI tools (like Paxton and Gabby) is seen as a way to scale operations, improve efficiency, and maintain high service quality without significantly increasing staff.

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