Podcast ad revenue smashes through $2bn

Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download.

The theme music from Noiser’s Titanic - Ship of Dreams is, like all Noiser podcasts, crafted by the company’s in-house music team. Noiser has published a behind-the-scenes video of how it all worked - including a wheelbarrow, an oil heater, and some hammers. The show started to be released earlier this month, and has topped the charts in various countries. You can get ad-free listening and early access to new episodes here.