In this episode of Partnerships Unraveled, we sit down with Mark Butler, Global Partner Manager at Zebra Technologies, to explore the lessons learned from a 25-year journey across reseller and vendor roles. From launching a personal YouTube channel to navigating the complexities of global partner ecosystems, Mark shares how consistency, creativity, and curiosity have helped him build lasting channel equity.

We dive into how Mark has developed a standout personal brand while driving strategic growth at one of the world’s most recognizable enterprise tech brands, including:

- How he intentionally transitioned from reseller to vendor by showing up with persistence and passion
- Why launching a channel-focused YouTube series nearly a decade ago became a key differentiator
- The lessons learned from operating in both challenger and market-dominant OEM environments
- Why authenticity and emotional investment are crucial in long-term partner success
- How internal newsletters and external enablement content became tools for influence and scale
- The mindset of “bias for action” and how failing fast builds resilience and sharpens strategy

Mark’s insights cut across partner enablement, personal branding, and channel evolution, making this a must-listen for anyone navigating a long-term career in the channel.

Connect with Mark: https://www.linkedin.com/in/partnermanagermark/

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners

Mark Butler - Why Passion and Personal Brand Win in Channel Sales