This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Guests: Julian Werner, Jan-Michel Saaksmeier
Youtube: https://youtu.be/oUjBwWHGSGw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:00 Introduction to Bytro and Grand Strategy Games
06:09 The Unique Combination of 4X and Battle Royale
13:08 Bytro's Niche Appeal and Lack of Direct Competitors
15:55 Exploring New Onboarding Methodologies
23:04 Advertising on TikTok and Bold Marketing Strategies
25:25 Balancing Innovation and Niche Appeal
26:30 Maximizing Monetization with Rewarded Ads and Speed-ups
27:05 Tailoring the Gaming Experience with LTVs and Segmentation
29:30 Leveraging TikTok for Creative Advertising
30:17 The Importance of Web and Mobile Platforms
31:44 The Power of Influencer Marketing
33:19 Transitioning to a New Game Engine
34:39 Managing Community Expectations
45:21 Upcoming Game Releases and Hiring Opportunities
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Bytro specializes in grand strategy games with a unique combination of 4X and Battle Royale elements.
It started as a browser games company and has expanded to mobile.
Bytro collaborates with other studios to explore new onboarding methodologies and is working on implementing mini-game tutorials and a hero collection meta-game.
They face the challenge of balancing innovation with maintaining their niche appeal. Rewarded ads can be a valuable tool for monetization, especially when combined with an inventory system that offers speed-ups.
Leveraging LTVs can help tailor the gaming experience for different types of users, such as providing extra boosters for non-IAP players or players from tier 2 and tier 3 countries.
TikTok is a powerful platform for creative advertising, and leveraging UGC (user-generated content) can be highly effective.
The web platform is still relevant for game monetization, but the price situation and native advertising platforms can be challenging.
Influencer marketing can provide access to incremental audiences and is becoming increasingly relevant as more influencers emerge.
Transitioning to a new game engine can be a significant step up, especially in terms of presentation and user experience.
Managing community expectations during transitions and updates is crucial to maintaining player engagement and revenue.
The company is hiring for positions in monetization and game design.
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