How I AI Gamma’s head of design shares how his small team uses AI to synthesize feedback, generate on-brand imagery, and maintain design quality while serving users in 60+ countries | Zach Leach
119 snips
Jun 9, 2025 
Zach Leach, head of design at Gamma, shares insights into utilizing AI for design efficiency. He discusses transforming multilingual user feedback into actionable insights using ChatGPT, which elevates user experience. Leach also reveals a creative workflow for on-brand imagery with Midjourney and highlights Replicate for instant background removal. The conversation dives into maintaining brand consistency across diverse markets and even explores how AI enhances the hiring process by crafting engaging job descriptions, blending creativity with efficiency.
AI Snips
Chapters
Transcript
Episode notes
AI Deep Research for Feedback
- Zach Leach used ChatGPT's deep research to analyze over 550 pieces of multilingual feedback in a week.
- This allowed him to quickly identify what worked well and what needed improvement in their AI image editing feature.
Use AI for Multilingual Feedback
- Use AI tools like ChatGPT to handle large volumes of feedback when multilingual translations are needed.
- This method beats manual review by saving time and providing richer insights than basic keyword scripting.
Paid Models Improve User Experience
- Paid users of Gamma's AI image models reported about a 5% higher satisfaction rating than free users.
- This highlights the impact of access to advanced models on user experience outcomes.