The Business of Luxury Weddings

Emily Coyne: The Power of Clear Standards, Quiet Confidence, and Luxury that Feels Personal

Sep 29, 2025
Emily Coyne, the creative director and founder of Emily Coyne Events, shares her journey from a finance background to luxury wedding planning. She highlights the importance of emotional care in hospitality, revealing how small details can create remarkable experiences. Emily discusses her innovative production systems that prevent failures and stresses the significance of clear communication in building trust. In a candid moment, she reflects on repairing a past rupture in a working relationship, showcasing the power of honesty and open dialogue.
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INSIGHT

Hospitality Is How People Feel

  • Hospitality is defined by how you make people feel throughout the entire relationship, not just on the wedding day.
  • Emotional experience and small surprises create lasting memories beyond perfect logistics.
ANECDOTE

The Breath Mint Moment

  • Early in her career Emily gave a bride a breath mint before the first kiss and the bride was elated.
  • That tiny detail made the bride feel pampered and proved small surprises matter immensely.
ADVICE

Host Your Vendor Team

  • Treat vendors as creative partners and ask what they need to do their best work.
  • Anticipate vendor needs so they deliver higher quality for the client.
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