The Double Win 4 Steps to Communicating Vision
Jan 23, 2018
Skip Pritchard, a leadership communication expert and author of "The Book of Mistakes," dives into the transformative power of vision in leadership. He highlights how a compelling vision can energize teams and connect them to a greater purpose. Pritchard also discusses the crucial role of storytelling in crafting a vision document and emphasizes the importance of frequent communication to keep that vision alive. Additionally, he shares insights on making a vision actionable during rapid growth and adapting communication styles to engage diverse audiences.
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King Alfred's Vision
- King Alfred had a vision for England: learning, prosperity, and strong defenses.
- He reorganized the army, created a navy, and ultimately secured peace.
Æthelred the Unready
- Unlike Alfred, King Æthelred lacked vision and was unprepared for Danish raids.
- His ineffective response led to chaos, earning him the nickname "Æthelred the Unready."
Inspiring Vision
- Make your vision inspiring and significant.
- Focus on a larger purpose beyond personal success, appealing to people's desire for meaning.