Nikonomics - The Economics of Small Business

139 - Beyond ChatGPT: Exploring Perplexity and the Deep Dive Revolution with Chris Koerner

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Mar 28, 2025
Chris Koerner, a business partner of Nikolas Hulewsky, joins the conversation to discuss advanced AI tools and their impact on small businesses. They evaluate which research tool, Perplexity or ChatGPT, leads for certain tasks. The duo also dives into innovative concepts like custom GPTs and the surprising rise of banana ketchup in the U.S. market. From discussing potential business ideas to exploring interactive entertainment ventures, they offer insights into how AI can unlock new opportunities and market trends.
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ADVICE

Getting Started with AI

  • Upgrade to a pro AI plan and stop using Google for non-geographical searches.
  • Use AI to synthesize long paragraphs or complex information instead of reading through it all manually.
INSIGHT

AI Bias

  • OpenAI is biased against recent or real-time information due to scraping costs.
  • For geographical or very recent news, traditional search engines might provide higher quality answers.
ANECDOTE

Banana Ketchup Trend

  • Chris used AI deep research to identify unique food trends, discovering banana ketchup's popularity in the Philippines.
  • He then validated the trend using Google Trends, finding increasing US search volume for banana ketchup.
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