Nikonomics - The Economics of Small Business
139 - Beyond ChatGPT: Exploring Perplexity and the Deep Dive Revolution with Chris Koerner
Mar 28, 2025
Chris Koerner, a business partner of Nikolas Hulewsky, joins the conversation to discuss advanced AI tools and their impact on small businesses. They evaluate which research tool, Perplexity or ChatGPT, leads for certain tasks. The duo also dives into innovative concepts like custom GPTs and the surprising rise of banana ketchup in the U.S. market. From discussing potential business ideas to exploring interactive entertainment ventures, they offer insights into how AI can unlock new opportunities and market trends.
35:36
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Quick takeaways
- The comparison between AI tools like Perplexity and ChatGPT reveals a significant evolution in deep research capabilities, democratizing expert-level insights for users.
- The rise of unique food trends, such as banana ketchup, illustrates how AI can identify niche markets, creating new business opportunities in the U.S.
Deep dives
Exploring the Evolution of AI Tools
The discussion revolves around the rapid evolution of AI tools, highlighting how deep research functions within AI models like Perplexity and ChatGPT are changing the game for information retrieval. Users can access exhaustive research capabilities at a fraction of the cost of traditional services, such as employing personal advisors like in historical times. The comparison between standard plans, including a $200 monthly subscription for ChatGPT and a $20 plan for Perplexity, emphasizes better UI performance and efficiency. This advancement illustrates a shift towards democratizing access to information, allowing anyone to gather expert-level insights without needing significant financial resources.
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