In this episode of Partnerships Unraveled, we sit down with Torben Sebens, a veteran of the IT industry with over three decades of experience spanning engineering, sales, and partner ecosystems. Torben shares his expert insights on how the channel landscape has transformed and the critical role that partners play in today's fast-evolving technology space.

Key topics we dive into:
- The evolving value of partners in bridging technological innovation with client needs.
- The rise of hyperscalers and their impact on traditional partner roles.
- How global systems integrators (GSIs) are reshaping enterprise IT strategies.
- The game-changing potential of AI and how it opens new opportunities for channel innovation.
- Best practices for fostering collaboration and reducing channel conflict.

Torben’s unique perspectives, drawn from his deep engineering roots and sales leadership, make this a must-watch for channel professionals, partner marketers, and anyone looking to navigate the complexities of today’s partner ecosystem.
Tune in for actionable advice, thought-provoking stories, and strategies to enhance partner engagement and drive success in the channel.

Connect with Torben: https://fr.linkedin.com/in/torben-sebens-8a8158

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