Dan Pantelo, CEO of Marpipe, on The Evolution of AdTech & The Need for Speed

Digital marketing is increasingly important to the success of every business, but it’s a dynamic industry, seeing major disruptions this year with the change to tracking brought by iOS 14. Our guest, Dan Pantelo, founder and CEO of Marpipe, is helping marketers figure out what’s actually working through scalable A-B testing and performance marketing with his platform Marpipe.

We talk to Dan about the need for better testing, the current state of MarTech, and his recent $8M series A raise led by Stage 2 Capital along with ourselves at Ripple, Samsung Ventures, Laconia Capital Group, and others.

About Dan Pantelo:Dan started out as a street salesman in some of NYC's lowest-income neighborhoods selling electronics on street corners. He went on to found Pantelo Group, an agency that quickly grew to $2M in monthly campaign spend. He founded Marpipe in 2019. Dan did his undergrad at Binghampton University.

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In this episode we discuss:

03:20 How personalization in advertising, data, and customization have evolved over the years since advertisers were forced online

05:48 Every company is now a marketing company with a subject matter expertise

09:28 Other challenges digital marketers face and how they are overcoming them

11:30 How brands are using technology to harness User Generated Content (UGC)

15:09 Why companies should be focused more on performance marketing

20:16 The traditional ad creation process vs. the process with Marpipe

24:27 Why creative is now more important with better tracking and recent changes to Facebook

27:11 Typical ROI Marpipe customers are seeing

31:14 the Marpipe target customer

35:12 How Marpipe can use data to decipher trends and what works for specific clients

36:46 The future of performance-based marketing

39:22 Plans for the $8M Series A raise

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BookBlack Swan by by Nassim Nicholas Taleb 

Life LessonOnly worry about things in your direct control

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