Business of Sport THE BREAKDOWN: The Premier League Is Eating Europe, Rahm Walks Away From $100m, & Infantino Rises Again (E42)
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Oct 23, 2026 The Premier League and Champions League are pulling media money away from France and Italy, reshaping European football. The WTA faces a cash crunch while defending equal prize money. LIV Golf’s next phase hangs on funding, player commitments, and a risky equity pitch. Meanwhile, Gianni Infantino tightens his grip on FIFA as UEFA considers legal action.
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Why The WTA Finals Cannot Be Tennis’s Super Bowl
- The WTA hopes to turn its Charlotte finals into the “Super Bowl of women’s sport.”
- Tennis already has Grand Slams as its pinnacle, making the finals’ commercial ceiling fundamentally different from the NFL’s championship game.
Tell Players The Commercial Truth
- Leaders should tell players when equal prize money cannot be funded by existing inventory.
- Charlie Methven argues players may need to share personal commercial rights or accept trade-offs to make the goal viable.
Why Jon Rahm Walked Away From $100 Million
- Jon Rahm reportedly abandoned roughly $100 million after his team rejected converting player debts into equity.
- Leaving restored his name, image and likeness rights and freed him to pursue other tours.