In the fast-paced digital era, brands must adapt, stay relevant, and embrace agile marketing while maintaining the essence of their soul. Branding strategy involves building a solid foundation through positioning, defining clear goals, and crafting a flexible strategy. In this episode of The Brand Called You, Petra Staudenmaier, Founder and owner, of PS ConSOULt, shares some interesting insights on branding strategies and shares ways to keep your brand alive!
[00:35] - About Petra Staudenmaier
Petra is a consultant for integrated brand brand management.
She's the founder and owner of PS ConSOULt.
She's helping brands and businesses define their distinctiveness and their strategy.
She's a member of the Board of Directors of Choba Choba AG in Berne, Switzerland.
The Brand Called You