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SaaS Interviews with CEOs, Startups, Founders
First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Nov 3, 2023
A Kenyan founder used underpriced FB ads to get new users for $1.50 each. Will they convert to paid when he launches his paywall?
16:12
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Quick takeaways
- The founder of Mark Me Icons used underpriced Facebook ads in Kenya to acquire his first 100 users for $1.50 each.
- Mark Me Icons plans to launch a paywall in January, offering courses for $10 per month or $30 for a three-month period.
Deep dives
Teaching graphic design through an application
The podcast episode features Tony Mumo, who created Mark Me Icons, an education technology platform. The platform teaches graphic design skills and initially started as a WhatsApp group. Tony spent $1.50 on Facebook ads to acquire his first 102 beta users, 64 of whom are still active daily. He plans to launch a paywall in January, offering courses for $10 per month or $30 for a three-month period. Last year, he raised $18,000 in pre-seed funding and currently has a team of six people.
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