Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.

Today we discussed:

[00:00] Opening
[00:09] Introducing Jane McCarthy
[00:44] What are Goddess Archetypes?
[05:37] Identifying your Brand's Goddess Archetype
[08:56] Using your Archetype to Find the Right Talent
[12:05] Brands That Embody Goddess Archetypes
[16:34] How to Approach Goddess Archetypes
[18:44] Figuring out the Heart of your Brand

More About Jane McCarthy

Jane McCarthy's website - https://www.goddessoffice.com
Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/

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