EOS for a Better Business, Better Life EXPERT SPOTLIGHT: Social Proof Mastery or 'Building your position of authority' with Erik Jensen - Episode 48 of Better Business, Better Life!
Erik Jensen is the Co-Owner of Predictive ROI—a 7-figure marketing agency helping businesses monetize their position of authority.
A business owner since age 14, Erik began his entrepreneurial journey via a national juggling business that took him and his brother around the country.
Now the Chief Strategy Officer at Predictive ROI, Erik developed the podcasting strategy that made the agency over $2M, which was featured in the book Profitable Podcasting.
In this podcast, we talk about why it's important to own your own platform (from lessons learned in the past), how juggling can pay ou rway around the US for years & how to build your own platform so that you are not reliant on others.
Erik's top 3 tips:
1. Figure out how to leverage your time.
We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you're bad at. Don't hire people that are like you, right? If they're just like you, then they're going to have similar skill sets.
2. Run towards the pain
If there is a particular challenge that you have in serving your clients, or there's a particular challenge that your clients can't overcome, run towards that pain. Because if it's a pain for you, it's a pain for your competitors. You're going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you're running towards the pain that your clients have, and solving that for them, then you're their white knight. You can come in and say, 'I can take care of this, it doesn't have to be a problem anymore. We have the solution.' Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems.
3. Build and utilise social proof
There are two stages in the basis of building social proof mastery. The first one is you need to define where you're getting communications that provide the sort of proof that you want. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, accreditation, businesses that you currently serve, case studies, testimonials etc. Understand the places where you're actually getting these from, and make sure it all goes into a database.
Then the second part of it is to try to empower, if possible, one person on each of your channels. Give them ownership of that and say, 'Look, we have given you this great set of content. What we want you to do is utilise this content, at least x number of times in this period of time, on each of these platforms. Honestly, do those two things, build the database, and then empower someone with clear instructions on how to utilise it. Take advantage of your social proof.
Get the FREE book - https://predictiveroi.com/free-book/
Head to our website for the full transcript & more tips & tools - https://www.debrachantry-taylor.com/podcast
Or connect with Erik here: https://www.linkedin.com/in/erik-jensen-b9946068/
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
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