How Leaders Think with Kenny Lange

How Dylan Wickliffe & Trish Lessard Think About HubSpot, AI, and the Future Of Work

Sep 11, 2024

In a captivating discussion, Trish Lessard, an AI integration pro, and Dylan Wickliffe, an AI impact expert, share their insights on the future of work. They emphasize the blend of AI-generated content and human creativity, urging marketers to adopt AI responsibly. The duo explores tools like Jasper and Grammarly that enhance productivity and communication. They advocate for curiosity and experimentation in AI adoption while maintaining human connections in business. Their practical advice is invaluable for anyone looking to navigate the evolving digital landscape.

35:08

Creator website

Episode guests

Dylan Wickliffe

Trish Lessard

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI is transforming business practices, prompting marketers to adapt strategies for new consumer behaviors around information sourcing and engagement.

Successful content creation with AI relies on a balance of automation and human insight, ensuring quality while enhancing creativity and efficiency.

Deep dives

The Impact of AI on Search Engine Traffic

Predictions indicate a significant decline, estimated at 25%, in search engine traffic due to the rise of AI technologies. This shift suggests that AI is beginning to serve as a primary source for information retrieval, challenging traditional search engines. Users are increasingly turning to AI for queries that they would typically ask search engines like Google, indicating a shift in how information is gathered. As AI continues to evolve, it is essential for marketers to adapt their strategies to align with these changes in consumer behavior and information sourcing.

Intro

2min

Embracing AI in Marketing

6min

Navigating AI in Business

20min

Mastering Workplace Communication

4min

Unlocking Team Insights: The Power of Retrospectives and SWOT Analysis

3min

On today's episode of "How Leaders Think" Kenny Lange welcomes Trish Lessard and Dylan Wickliffe from Media Junction for a dynamic conversation about the transformative impact of AI in business. In this insightful episode, they delve into the use of AI tools like Jasper, Grammarly, and fathom for enhancing content creation, task management, and efficiency. Trish and Dylan share their experiences with AI integration, from maintaining human touch in sales to the importance of responsible AI adoption and education. They discuss the need for curiosity, experimentation, and guidance to navigate the world of AI effectively. Whether you're new to AI or looking to optimize its use in your organization, this interview is filled with practical advice and forward-thinking insights.

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* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Dylan Wickliffe Resources:
LinkedIn: https://www.linkedin.com/in/dylanwickliffe/
Website: https://www.mediajunction.com/

Trish Lessard Resources:
Instagram: https://www.instagram.com/trishlessard
LinkedIn: https://www.linkedin.com/in/dylanwickliffe/
Website: https://www.mediajunction.com/

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