Glen speaks with Managing Director Deidre Campbell about the Edelman Trust Barometer and its insights on consumer attitudes, with impact for financial institutions and beyond. We then detour into regenerative farming as Fintech South Innovation Challenge winner Alex Edquist discusses how her startup Good Agriculture empowers small farms. Also- banking’s version of the Tide Pod Challenge?   Links related to this episode:   The Edelman Trust Barometer: https://www.edelmansmithfield.com/2024-edelman-trust-barometer/supplemental-report-insights-financial-services Trust at Work: https://www.edelman.com/trust/2024/trust-barometer/special-report-trust-at-work  Good Agriculture: https://goodagriculture.com/  Fintech South: https://www.fintechsouth.com/ Hypepotamus’ overview of the ten Innovation Challenge participants: https://hypepotamus.com/companies/b2b/meet-the-10-semifinalist-startups-for-the-fintech-south-innovation-challenge/   The Chase ATM TikTok fiasco (a/k/a Check Fraud): https://www.cnn.com/2024/09/03/business/chase-tiktok-trend/index.html  Consolidation of the Virginia Credit Union League and League of Southeastern Credit Unions: https://www.vacul.org/news/lscu-and-vacul-announce-intent-to-consolidate  Join us for the next CU Town Hall on Wednesday September 18 at 3pm ET/Noon PT for a live and lively interactive conversation tackling the major issues facing CUs today. This session will focus on whether the notion of a Primary Financial Institution is myth or reality. It’s free to attend (credit union employees might even win a door prize!), but advance registration is required:  https://www.cutownhall.com/   Find us on X and BlueSky at @bigfintech, @jbfintech and @154Advisors You can also follow us on LinkedIn:  https://www.linkedin.com/company/best-innovation-group/   https://www.linkedin.com/in/jbfintech/  https://www.linkedin.com/in/glensarvady/