iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Oct 6, 2025

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Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.

In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time.

He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month.

Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business.

Hit PLAY to hear:

🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business.
🚀 Why retention is the real growth driver (and how to stop churn before it starts).
🏃 How “magical firsts” can keep new customers hooked from day one.
🌍 The bold content strategy that makes iFIT stand out from every other fitness brand.
🤖 How AI personalizes the user experience — and why it matters for engagement.
💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.

Key timestamps to dive straight in:

[03:05] Building Long-Term Customer Relationships

[06:42] "Start with the Customer"

[12:44] Expanding Fitness Innovations to All

[16:26] Jeremy's 4-Bucket Framework

[17:55] "Delivering Value in First Impressions"

[23:27] Listen to Jeremy’s Top Tips!

Full episode notes here: https://ecmp.info/563

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