

Uncurdled: Dairy Diaries
Sep 10, 2025
Join organic dairy farmer James Robinson and yogurt innovator Tim Mead as they delve into the evolving dairy industry. Robinson shares his sustainable practices at Strickley Farm, from regenerating soils to protecting waterways. Mead discusses Yeo Valley's journey towards organic expansion and the importance of consumer relationships. They explore the contrasts between grass-fed and grain-fed systems, and how shoppers can make informed dairy choices. Both emphasize the vital role of farmers in championing climate-friendly practices and nurturing our connection to food.
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Farming Through Five Generations
- James is a fifth-generation farmer at Strickley Farm with 150 years of family history and 130 cows today. He describes growing up with milking parlour technology fitted before he was born and always wanting to farm.
From PYO Strawberries To National Yogurt
- Tim describes how his parents diversified into pick-your-own and then yoghurt, building Yeo Valley over decades. He now sources organic milk from ~200 farms and remains connected to farming and breeding.
Emotion Trumps Technical Explanations
- Tim argues branding must create emotion so consumers will pay more and support farmer-friendly practices. He says current consumer trends favour wholesome, less-processed foods which benefits dairy producers.