Millionaire University Sales Is EVERYTHING in Business - How to Win at the Game of Sales With Sean O'Shaughnessey - Part 4 of 4 (MU Classic)
May 1, 2025
Join Sean O'Shaughnessy, a New Sales Expert, as he shares his insights on advanced sales techniques that can transform your business. Discover the art of differentiating objections from clarifications to better understand customer needs. Learn how to sustain sales momentum and the critical role of early discovery in closing deals. Sean emphasizes the importance of building trust and the impact of specialization within sales teams. Uncover strategies for scaling your sales efforts effectively and enhancing overall business growth.
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Objections Are Often Clarifications
- Objections in sales aren't always negatives; often they are clarifications revealing gaps in customer understanding.
- Repeating the customer's question back helps ensure correct understanding, preventing miscommunication and costly mistakes.
Clarify Before Answering Objections
- When facing objections, acknowledge and repeat the question to clarify intent before answering.
- Frame your answer to align with the buyer's perspective, keeping their ego and need to feel right intact.
Handling Traditional Media Questions
- Brian Guerin often faces questions about traditional media vs digital advertising during sales.
- He calmly repeats the question back and explains the ROI benefits of digital without dismissing traditional media outright.