Podnews Daily - podcast industry news

Data on news podcast listeners

4 snips
Feb 28, 2025
Discover how the average age of news podcast listeners offers a golden opportunity for advertisers targeting younger demographics. Recent survey results reveal insights into podcast consumption trends. Explore new podcast seasons covering urgent social issues, including a gripping series on stem cell bank misconduct and a fresh take on menopause. Stay updated with major industry events and the growing landscape of digital media consumption. Ideal for advertisers and fans alike!
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INSIGHT

Younger News Podcast Listeners

  • News podcast listeners have a younger age profile, similar to the average US population.
  • This presents a valuable opportunity for advertisers seeking a younger demographic compared to traditional news viewers.
INSIGHT

UK Podcast Growth

  • Podcasting reaches 26% of British adults, a new high, but only accounts for 11% of total audio time.
  • Despite lower time share, total podcast listening hours have grown by 54% over four years, reaching 113 million hours.
ADVICE

Podcast Host Trends

  • Discover which podcast hosts are gaining popularity by checking Podnews's host-switching tracker.
  • Consider Acast, Captivate, and Substack alongside Megaphone and Spotify for podcast hosting.
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