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Podnews Daily - podcast industry news

Data on news podcast listeners

Feb 28, 2025
Discover how the average age of news podcast listeners offers a golden opportunity for advertisers targeting younger demographics. Recent survey results reveal insights into podcast consumption trends. Explore new podcast seasons covering urgent social issues, including a gripping series on stem cell bank misconduct and a fresh take on menopause. Stay updated with major industry events and the growing landscape of digital media consumption. Ideal for advertisers and fans alike!
06:20

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Quick takeaways

  • The average age of news podcast listeners is younger than that of traditional news viewers, creating advantageous advertising opportunities.
  • Recent data shows a significant growth in podcast listenership, underscoring the need for ongoing research into consumer behavior in podcasting.

Deep dives

Podcast Demographics and Advertising Opportunities

The average age of viewers for CNN and Fox News is notably high, at 67 and 69, respectively. In contrast, the audience for news podcasts aligns more closely with the overall age distribution of the U.S. population, indicating a younger demographic. This younger audience presents significant opportunities for advertisers looking to engage with a more diverse listener base. Advertisers may find value in targeting this demographic, as it is more reflective of the general population than traditional news platforms.

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