Today, we're going to hear about something called “the housefly effect”, which is all about how little interventions affect our behaviour and how we don't even realize that. My guests are the co-authors of a fascinating book by the same name, The Housefly Effect – How Nudge Psychology Steers Your Everyday Behaviour. They are Dr. Eva van den Broek, and Tim den Heijer, both are based in the Netherlands.

Eva holds a PhD in behavioural economics and is the founder of Behavioral Insights. She works with a lot of policymakers on these topics. Tim is a creative strategist, the founder of B.R.A.I.N. Creatives and has over 20 years of experience in advertising for some of the biggest brands in the world.

And they make a great team, as you will hear. This conversation is a fun one, but it makes you think. And, as you listen to it, it's interesting to consider the choices that we make and whether or not there's something at play in these decisions that's almost imperceptible - the housefly effect. Small things can have big impacts. And if we understand that, it opens many fascinating possibilities.

Show Notes:

The Housefly Effect – https://www.amazon.co.uk/Housefly-Effect-Psychology-Everyday-Behaviour/dp/183501142X

Eva on LinkedIn - https://www.linkedin.com/in/evdbroek/

Tim on LinkedIn - https://www.linkedin.com/in/timdenheijer/

Eva’s firm Stichting Behavioural Insights - https://www.behaviouralinsights.nl/

Tim’s firm B.R.A.I.N. Creatives - https://braincreatives.nl/wie

Morioka Shoten – the Tokyo bookshop that only sells one book: https://www.theguardian.com/books/2015/dec/23/japanese-bookshop-stocks-only-one-book-at-a-time

Robert Cialdini - https://en.wikipedia.org/wiki/Robert_Cialdini

Gerd Gigerenzer – https://en.wikipedia.org/wiki/Gerd_Gigerenzer

Koen Smets – https://behavioralscientist.org/author/koen-smets/

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