Domain Name Wire Podcast The future of Ethereum Name Service – DNW Podcast #553
Sep 22, 2025
James Beck, Head of Growth at ENS Labs, dives into the fascinating world of Ethereum Name Service. He explores the evolution of the .eth domain, detailing its utility for wallets, apps, and payments. James explains ENS's governance by a DAO and its funding model. The conversation highlights crucial topics like privacy, digital identity, and the integration of registries with ENS. Listeners will discover the implications of name collisions and the importance of traditional DNS integration for blockchain naming projects.
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ENS Labs vs. The ENS DAO
- ENS Labs is a nonprofit core engineering team that builds and advances the ENS protocol and tools.
- The ENS DAO holds protocol governance and revenue while funding ENS Labs via grants.
ENS Is A Wallet-Naming Layer
- ENS is primarily used to name wallets and improve UX for crypto users who manage keys and wallets.
- Wallets and apps increasingly embed ENS naming and create subdomain flows to simplify onboarding.
Embed Naming In Wallet Onboarding
- Integrate ENS naming into wallet onboarding to improve user retention and discoverability.
- Offer subdomains and permission controls so apps can manage identity and human verification flows.