Do you really know? Are we more likely to fall in love when it's cold?
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Dec 7, 2025 As winter approaches, many singles start seeking romance, a phenomenon known as cuffing season. Research reveals that cold weather can actually make people more attractive to one another. Interestingly, search trends show a spike in romantic interests during chilly months. Plus, psychological studies suggest that cold weather boosts the desire for cozy, romantic media. However, beware of the risks—these winter flings might fizzle when spring arrives. Get ready for some intriguing insights on love and attraction!
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Winter Pairing Trend
- Cuffing season describes a winter tendency for singles to seek short-term partnerships for warmth and company.
- Joseph Chance cites cultural and behavioral signals showing people pair up more as temperatures drop.
Data Echoes Seasonal Romance
- Online search data and birth statistics hint at seasonal relationship patterns.
- Joseph Chance notes Pornhub searches for 'girlfriend'/'boyfriend' double in December and August births peak in the U.S.
Biology May Nudge Winter Attraction
- Biological rhythms may raise attraction and the desire for comfort in winter.
- Joseph Chance references studies on seasonal attractiveness, testosterone peaks, and lower serotonin in winter.