Upwork for Lead Enrichment: A Beginners Guide | Lazy Leverage #13

In this episode, I sit down with Shawn Gorham (@shawngorham) to navigate the complexities of using Upwork for the first time, specifically aimed at enriching a probate attorney contact list.

Shawn sought advice on leveraging Upwork to access a global talent pool for compiling and enhancing a significant dataset. Our conversation unveils the strategic use of Upwork to connect with skilled freelancers from South Asia, utilizing tools like LinkedIn Navigator and Apollo for lead enrichment. We delve into the nuances of crafting effective job postings, the importance of setting crystal-clear expectations, and the strategy of initially hiring two workers to find the best fit.

Our discussion not only highlights the specifics of lead enrichment but also explores the broader implications of engaging with global talent for business needs.

Through our conversation, you'll discover:

00:00 - Kicking off with our journey into lead enrichment using Upwork.

00:08 - The initial quest to compile a comprehensive probate attorney contact list.

00:51 - Considering outsourcing for data compilation to enhance efficiency and accuracy.

01:16 - Unpacking the advantages of Upwork for lead enrichment and the critical role of clear instruction.

02:30 - The essential practice of providing detailed job postings to attract the right talent.

03:33 - Strategies for effective hiring on Upwork, ensuring the selection of capable freelancers.

04:42 - Tips on identifying and securing the most suitable candidates for lead enrichment tasks.

05:42 - Discussing the impact of AI tools in refining job postings for better outreach.

06:39 - The untapped potential of leveraging global talent to drive business initiatives.

08:07 - Investigating additional resources and databases for gathering potential leads.

09:56 - Wrapping up with key takeaways and actionable next steps for utilizing Upwork in lead enrichment efforts.

This episode is a treasure trove of insights for anyone looking to understand the power of Upwork in accessing global talent for specific business tasks like lead enrichment. Shawn and I share our experiences and advice on navigating the platform to maximize results for your business projects.

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Stay tuned for our next episode, "Digital Operations," where I engage in a spontaneous and insightful conversation with Michael Greenberg (@gentoftech), discussing the random yet relevant aspects of business that could have a broader appeal to my audience. Our unscripted dialogues are always full of surprises and valuable takeaways.

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