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Stars Drive Viewer Engagement
- People watch sports for rivalries, crucial games, and household player names.
- The arrival of stars like Caitlin Clark significantly boosts WNBA viewership and interest.
NBA Partnership Boosts Media Value
- The WNBA's partnership with the NBA strengthens its media value.
- They offer year-round programming across various platforms, enhancing streaming and broadcasting reach.
Historic Growth in Viewership
- WNBA's average viewership reached 1.2 million recently, with peaks over 2 million for special games.
- The league’s rapid growth contrasts with the much longer histories of men’s sports leagues.