Navigating Sponsorship in Women's Sports

From being the first-ever female CEO of a Big Four consulting firm, Deloitte, to being appointed commissioner of the Women’s National Basketball Association in 2019, Cathy Engelbert says basketball ran in her DNA — so it seemed like a natural next step in her career. Under her leadership, the WNBA has seen significant growth in viewership, sponsorships, and media deals. In an episode of The David Rubenstein Show: Peer-to-Peer Conversations, she discusses her turnaround strategy for the league, her hopes to further expand and globalize the game, and why it’s worth investing in women’s sports. This interview was recorded on March 25 at NBA Headquarters in New York.

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