The Game with Alex Hormozi Throwback: Expect Uncertainty | Ep 929
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Jul 25, 2025 Dive into the emotional rollercoaster of entrepreneurship as past and present collide. Uncover a strategic filter for decision-making: What, How, Who. Learn effective tactics for customer acquisition tailored for smaller businesses. Discover the balance between growth and stability, as innovation can risk existing success. Explore the complexities of navigating change in business and the importance of a Scaling Roadmap to guide you through growth challenges.
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Uncertainty Drives Entrepreneurial Stress
- Entrepreneurship feels stressful mainly due to uncertainty rather than lack of tactics.
- Past appears better and future worse in hindsight because we know how the story ends.
Use What, How, Who Framework
- Prioritize resources by what, how, and who to decide focus and actions.
- Ensure your top 3-5 priorities directly increase customers, profit per customer, or reduce risk.
Website Redesign Opportunity Cost
- A team suggested redesigning the website to convert more customers but estimated only a 5% lift at $25K cost and 8 weeks.
- Alex compared this with other uses of funds/time to decide if this was the best opportunity cost.