eCommerce Podcast #66 - Is Customer Value Optimization the Real Silver Bullet of eCommerce?
Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?
Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies.
Will Laurenson is a customer value optimisation consultant with 10 years experience optimising customer journeys to convert more traffic into customers and retain those customers for longer. He is also the host of the Customers Who Click podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.
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