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The Creator’s Playbook
Finding Your Brand Voice with Sophia Amoruso
Feb 23, 2024
Sophia Amoruso discusses building a digital entrepreneurship community with Business Class. She shares insights on branding, audience engagement, and success strategies for online businesses. The podcast highlights crafting a personalized brand voice, transitioning to digital knowledge sharing, and navigating the world of online business. Learn how Business Class evolved on the Kajabi platform to offer a year-round membership program for entrepreneurs.
39:00
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Quick takeaways
- Understanding target audience is essential for crafting a resonating brand voice.
- Continuous refinement and testing of brand messaging optimizes audience engagement.
Deep dives
Importance of Understanding Target Audience for Brand Building
To build a brand voice successfully, it is crucial to understand your target audience and where they spend their time. Analyzing who they follow, their preferences, and cultural references can help tailor your brand voice to resonate with them. By immersing yourself in their world, you can create a brand voice that feels welcoming and aspirational, giving them a sense of belonging and authenticity.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode