12min chapter

The Creator’s Playbook cover image

Finding Your Brand Voice with Sophia Amoruso

The Creator’s Playbook

CHAPTER

Crafting a Personalized Brand Voice

Exploring the steps to create a brand voice that speaks authentically to the audience by researching competitors, ideal customers, and integrating cultural references and psychology. Emphasis on testing, personalization, and visual elements for effective communication and conversion in e-commerce and online courses.

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