The Marketer's Journey CONEX S4: Reputation Management Through Digital and Social Storytelling
Oct 13, 2016
26:30
Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story. Special thanks to our sponsors:-Oracle Marketing Cloud
-ClearVoice Convince & Convert:The Business of Story
In This Episode
- How to manage your brand's reputation based on the quantitative research of what your audience wants
- The variety of approaches you can take to tell amazing stories
- How building brand reputation increases revenue What the key differences are in audience reach between a microsite and social media platforms
Resources
- Rick Wion on Twitter: @rdublife Kellogg’s Open for Breakfast McDonalds
- Our Food, Your Questions
- 5 Things I Learned Visiting a Farm