Hanna Horvath — How Money Scripts Secretly Shape Your Financial Life with Hanna Horvath

Hanna Horvath is a Certified Financial Planner who specializes in decoding the psychological forces driving our financial decisions. Through her newsletter "Your Brain on Money," she explores how unconscious scripts, cognitive biases, and emotional triggers shape our relationship with money.

In this episode of Mindful Money, I talk with Hanna about the unconscious beliefs that shape our financial decisions, the psychological roots of money anxiety, and why so many people feel stuck despite having financial knowledge. Hanna explains how our upbringing, environment, and generation influence our money mindset—and how becoming aware of our internal money scripts is the first step toward financial well-being. We also explore practical ways to bring spending in line with personal values and reclaim mental space from money stress.

In this episode:

• (00:00) - Intro

• (01:07) - Meet Hanna Horvath: financial journalist and expert

• (02:13) - Hanna’s background and early career

• (03:46) - The turning point: from wealth accumulation to money psychology

• (04:34) - The disconnect between financial knowledge and behavior

• (05:19) - Navigating financial journalism and starting a newsletter

• (12:20) - Generational perspectives on money

• (16:27) - Understanding money scripts and psychological drivers

• (18:34) - The influence of childhood on money perception

• (20:20) - Money as a tool for expressing values

• (21:14) - Dealing with financial media and overwhelm

• (22:22) - Practical tips for financial management

• (26:52) - Aligning spending with personal values

• (32:56) - How to connect with Hanna

Get full show notes and links at https://mindful.money. 

Watch the episode on YouTube: https://www.youtube.com/@MindfulMoney.