
Let’s Buy a Business
Keeping Your Day Job While Buying an Online Business + Exit - Jennifer Anderson Interview
Oct 12, 2021
Jennifer Anderson, a listener of the podcast, shares her experience of buying and selling online businesses while maintaining her day job. She talks about finding and buying an online business in the crafting niche, the importance of networking and learning from others, and provides resources for finding and acquiring companies.
23:49
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Quick takeaways
- Jennifer emphasizes the appeal of starting or acquiring existing businesses to have more control, decision-making power, and better ROI.
- Jennifer recommends utilizing brokerage sites and building relationships with local brokers to find potential acquisitions.
Deep dives
Jennifer Anderson's journey of buying and selling businesses
Jennifer Anderson shares her experience of buying and selling businesses while working in the financial services industry and startup world. She emphasizes the appeal of starting or acquiring existing businesses to have more control, decision-making power, and better ROI. Jennifer bought her first business, an online crafting niche business, through the platform Flippa. Despite some initial doubts and information overload, she successfully grew the business using her knowledge of social media channels and target market. Jennifer also highlights the importance of networking with brokers, separating finances between businesses, and stress testing financial statements when selling a business.
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