Jennifer Anderson's journey of buying and selling businesses

Jennifer Anderson shares her experience of buying and selling businesses while working in the financial services industry and startup world. She emphasizes the appeal of starting or acquiring existing businesses to have more control, decision-making power, and better ROI. Jennifer bought her first business, an online crafting niche business, through the platform Flippa. Despite some initial doubts and information overload, she successfully grew the business using her knowledge of social media channels and target market. Jennifer also highlights the importance of networking with brokers, separating finances between businesses, and stress testing financial statements when selling a business.