The Bootstrapped Founder

74: On Re-Using Content

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Mar 12, 2021
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INSIGHT

Accessibility And Timing Matter

  • Good content must be accessible and timely, not just original.
  • Accessibility and timing often matter as much as originality for impact.
ANECDOTE

Turning Blog Posts Into A Podcast

  • Avik started with written blog posts and readers asked for other formats.
  • He began recording weekly articles as short podcast episodes to reach more people.
ADVICE

Cross-Link Your Formats

  • Reuse the same article across channels like blog, newsletter, and podcast to reach different audiences.
  • Cross-link those formats to create a flywheel that increases discovery and conversions.
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