Lisa Vitale is the President of SimplyDIRECT and of Entrepreneurs'​ Organization (EO) Boston chapter. She has more than 20 years of experience in marketing strategy at SimplyDIRECT, focusing on delivering client campaigns on schedule and on spec. Lisa started at SimplyDIRECT as CFO and previously worked for the Boston Museum of Fine Arts and PJA Advertising + Marketing. She has been a member of EO Boston since 2013 and will remain the President-Elect until June 2023. 

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Lisa Vitale, the President of SimplyDIRECT and Entrepreneurs' Organization (EO) Boston, to talk about Lisa's journey in developing a customized app for her business. Lisa talks about the challenges she faced upgrading her app, what she learned from her mentors, and how she guides her team in handling business problems. Stay tuned.